Choose the niche business name with a slogan that way people know you. Choose the look of your brand (appearance and personality matter). Apply your branding across your business and evolve it as you grow.
Search Engine Optimization. Search Engine Optimization is the way toward enhancing rankings of a site or website page in the unpaid “organic” search lists. Pay Per Click (PPC), Email, Video Marketing,Blogging, Content Marketing,Social Media, Network Marketing, etc.